Trademarks

Trademarks have characteristics that distinguish your product or service on the market. They are combinations of words, letters, colours or digits, logos, packaging, slogans or the shape of a product. By attaching a trademark to your product or service, consumers know what they are buying from you and what quality they may expect.

Good examples are Coca-Cola, Mercedes and Nike: trademarks that ensure that the product distinguishes itself on the market. A trademark not only has a distinguishing function, but also serves as a guarantee and advertisement. Your customers will recognise your company and products by your trade name, logo or colour, or by the shape of your packaging. They must of course remain exclusive. By protecting your trademark you can prevent your competitors from profiting by or even abusing your name and reputation.

Please contact me about trademark protection